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Today's global economy offers both opportunities and challenges for businesses seeking to penetrate their products into markets outside their immediate reach. It is not enough just to have a good product at the right price, you must also be able to reach and actively promote your products to local target customers. In order to support our client's in this regard, Mistral has developed two worldwide distribution networks. One network is targeted to the defense (government and commercial), industrial and original equipment manufacturers (OEMs) sector, while the other distribution network serves the security, law enforcement and public safety sector.
Security & Law Enforcement Distribution Network
In order to market and support the security and law enforcement products that it offers, Mistral has developed an extensive distribution network covering North and South America, Europe, Australia, the Middle East and the Far East. This network consists of a combination of distributors, representatives, and resellers who focus on particular geographic areas and market segments.

Mistral's distributors are local organizations familiar with the assigned territory and the products that manage the entire territory and the marketing activities. These distributors usually maintain inventory to better respond to local demands and are responsible for strategic marketing as well as sales within their territories.

Mistral's representatives are smaller local organizations that aid the distributor with tactical sales in a designated segment of the territory in which they have a particular expertise.

Mistral also utilizes resellers to complement its distributor and representative networks. These organizations consist of companies and/or individuals with specific accounts who wish to resell Mistral's products in their territories. Usually the sale will be done on behalf of the distributor or Mistral.

Mistral's Washington D.C. office is responsible for coordinating the North and South American distribution networks while Mistral's office in Israel is responsible for coordinating and supporting all other territories.

Defense/Industrial/OEM Distribution Network
In order to market and support its client's industrial and defense products and capabilities, Mistral has deployed two types of distribution/agents networks in the U.S. Europe and Israel. This consists of a network of agents and service contractors who provide information on government projects and assist in communicating with major government buyers. These agents are located near U.S. DOD buying centers such as TACOM, CECOM, Kelly AFB and have regular access to these centers.

Mistral has also established a network of exclusive marketing representatives, each responsible for a specific geographic territory. These representatives market Mistral's industrial capabilities including casting, machining, sub-assemblies, oil seals, cables to OEMs located in the relevant territory.

Although Mistral has extensive distribution networks already in place, we recognize that certain products, capabilities, and technologies may have special requirements. For this reason, our marketing team carefully analyzes your products and your specific targets to determine if your goals will be achieved through our existing networks. If we determine that our existing networks are not the appropriate platform for your products, we will identify the right local organization or individual to work with us and our local distributor to provide the specific marketing and support that your product requires.


 
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